#1 dollar shave video how to#

Or your boyfriend’s”.ĭollar Shave Club has nicknamed it the “Lover’s Blade” and claims that it “was designed to satisfy the harshest critics of both genders, so you can share your subscription with someone you care about (or someone who’s been stealing your blades)”. And it’s also your girlfriend’s new razor. The “4X” bills itself as “your new razor.

#1 dollar shave video how to#

According to Mashable, Levine knew how to get cheap razors online and convinced Dubin that they should start selling them.Ī strong influence in the company’s viral video was the Old Spice campaign - something that is evident in the tracking shots and Dubin’s self-assured mock bluster.Īlthough the Dollar Shave Club’s flagship product is the simple twin-blade razor, which actually does retail for US$1 a month, it also has a couple of other products.

Those two guys were Dubin and Mark Levine. “We develop great content,” Dubin says, “and said, ‘This is the tone of voice we’re going to come at it with.'”Īccording to its website, “The Dollar Shave Club started with two guys who were pissed off about something and decided to do something about it…” According to Mashable, CEO Michael Dubin - who’s also the star of the video - used it to get US$1-million in funding out of the likes of Kleiner Perkins Caufield & Byers and Andreessen Horowitz.